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Maker of pool cues since the 1950s in Mariano Comense, Italy.
Alessandro Longoni started Longoni in 1945, soon after World War II. He had learned about the billiard industry while working at a famous Italian billard manufacturer. His wife Maria and his sons Emilio and Renzo helped to build the small business in Mariano Comense into a successful company. Longoni started manufacturing cues in the 1950s. About ten years later they began to export cues to the United States.
In the 1970s, Renzo Longoni took over cue development for the company. The company founder, Alessandro Longoni, died in 1978. Longoni later experimented with new materials such as Kewlar, Ergal, and graphite for shafts. Cues and shafts have been developed specifically for the disciplines of pool, carom, three cushion, Russian pyramid, Carolina, five skittles, Goriziana, and Italiana.
Longoni cues have been imported to the USA in the past by companies such as J-S Sales and D & R Industries. Today they manufacture four different types of cues and five different lines of pool cues. Longoni cues are easily recognizable by the "Longoni" logo in the butt caps.
If you have a Longoni cue that needs further identification or repair, or would like to talk to someone about ordering a new Longoni cue, contact Longoni Cues, listed in the Trademark Index.

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