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Maker of pool cues from 1980 to present in Westminster, Colorado.
Clay Etheridge opened Showcase Billiards in 1980 to retail pool tables and billiard accessories. Clay loved cues, and had made cues while working for a cue manufacturer in the 1970s. He started making cues the year he opened, in a 1,100 square foot shop within his 7,000 square foot building. His custom cues were the perfect complement to the 300+ cues by other makers he kept in stock. Clay marked his cues with a block letter "S" on the butt cap. In the late 1980s Clay hired Ernie Martinez to make Showcase cues. Ernie made Showcase cues for several years before going out on his own. Showcase cues made by Ernie Martinez are identifiable by an "S" within a diamond on the top of the joint screw. Other cuemakers have since worked for Clay making cues. Gale Clark made Showcase cues in the mid-1990s, and marked them with an italic "S" on the butt caps.
Today, Clay owns Showcase and his son Mike Etheridge is the main cuemaker. Mike´s cues are identifiable by a small "S" within a larger "C" on the butt caps. Bruce Ryan has also been with the company since 1997, and has been the head cuemaker since 1999. In 2000, Willie Balintucas had been a cuemaker and repairman, but has since moved on. Most Showcase cues have been hustler cues, but one-of-a-kind custom cues have always been available. Low-end Showcase cues with transfer designs, called "onlays," instead of inlays, are also available. The "onlay" artwork was designed and created by Matt Warmoth, who has also since moved on.
Showcase cues are priced from $190 to many thousands of dollars. The majority of the one-of-a-kind cues are custom orders, and they will also create original designs to stock in the store. Showcase cues are designed and executed using the latest CNC technology. "Buster" break cues and "Jumpster" jump cues are available as well. Showcase has also developed their own segmented "Tru-Hit" shaft.
Showcase cues are guaranteed for life against manufacturing defects that are not the result of warpage or abuse. If you have a Showcase cue that needs further identification or repair, or would like to order a new Showcase cue, contact Showcase Custom Cues, listed in the Trademark Index.

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